Brief
For the 2020 Arbordeck Awards, the primary goal was to drive entries and expand the competition’s reach, aiming for a significant increase in participation compared to previous years. A key part of the strategy was to promote a live award ceremony to increase industry engagement and excitement.
Outcome
I led the design and production for this year’s competition and exhibition stand, making sure it felt bold, dynamic, and reflective of the competition’s growth. The campaign needed to speak to both product entrants and tradespeople, with a strong presence across digital, print, and live events. I managed the delivery of all creative assets on schedule, keeping the design and messaging consistent at every touchpoint. Collaborating closely with the creative, PR, and social teams, we maximised visibility and built momentum leading up to the live award ceremony.
Results
Entries to the Arbordeck Awards increased by 57% compared to 2019, with 47% of the UK’s TrexPROs submitting at least one project. E-shots sent during the campaign reached an engaged audience of 5,808, with an open rate of 36.4% - significantly above the industry average of 21.77%.
