Brief
Sika, a leading name in fire protection, approached me to create a comprehensive campaign across multiple media platforms—both print and digital—to promote their new range of products. The client provided an open brief, offering the flexibility to develop not only the visual identity but also the campaign’s overall concept.
Outcome
After digging into market research and working closely with Sika’s in-house marketing team, I developed the campaign name "Contain and Control" to clearly communicate the purpose of their new fire protection range. The bold visual identity paired with the name helped convey the product’s key benefits in a way that really connected with the target audience. The campaign design rolled out across print, digital, and social platforms—and quickly became a core part of Sika’s ongoing marketing toolkit.
Results
Following the campaign launch, Sika experienced an increase in sales across the product range. The campaign's visual style was also quickly adopted and extended to other digital platforms within the company, becoming a key element of their marketing strategy.
