Brief
FTVG, a newly launched annual competition, aims to source innovative ideas for future transport solutions in Leeds. The goal was to create a brand identity and digital platform that would engage participants and build awareness in the industry.
Outcome
I designed a clean, modern logo and website with a strong focus on user experience and accessibility. From the start, I worked hand-in-hand with developers to make sure the platform was intuitive and easy to use, especially when it came to submitting entries. Alongside the design work, I partnered with our PR team to support the marketing push, helping raise awareness and drive engagement. The result was a user-friendly, accessible platform that made it easy for people to take part and feel confident doing so.
Results
The first year saw 250 entries, and the success of the launch directly contributed to securing a second year of the competition.
