Brief
Pyroguard, a leader in fire safety glass, whilst launching a new international website needed a promotional campaign to highlight the updated features and reinforce their brand positioning. The goal was to create an engaging, informative campaign that would not only attract attention but also educate their audience about the new website’s capabilities, across multiple languages and markets.
Outcome
I created a promotional campaign for Pyroguard that bridged their established brand with the clean, modern look of their new website, while making sure everything worked seamlessly across six languages. One of the key elements was an animated video, I developed a storyboard that clearly and engagingly explained the site’s features to a wide audience. It was a great chance to dive into animation and storyboarding, and by collaborating with a freelance animator, we brought the concept to life in a dynamic video that captured the essence of the new site and made it easy and engaging for users to understand.
Results
The positive response to the campaign led to the evolution of the animation style into multiple short brand videos, covering key messages and new products across Pyroguard’s entire business. The new website was shortlisted in the Best Use of Website category at the 2022 Construction Marketing Awards.
Oliver Kunz, Sales Director for Pyroguard Germany said:
“The newly redesigned website is a very helpful tool. It saves valuable time for both me and my customers by making it easier to search for documents. It’s so important that documents and information like this is available 24/7 and the new website makes that possible.”
“The newly redesigned website is a very helpful tool. It saves valuable time for both me and my customers by making it easier to search for documents. It’s so important that documents and information like this is available 24/7 and the new website makes that possible.”
