Brief
With a strong foundation in the UK, Washroom wanted to break into the UAE market. The goal was to design a premium brochure that would connect with a new audience—not just by showcasing their capabilities, but by telling a story through a lifestyle-focused design, rather than a typical product catalogue.
With a strong foundation in the UK, Washroom wanted to break into the UAE market. The goal was to design a premium brochure that would connect with a new audience—not just by showcasing their capabilities, but by telling a story through a lifestyle-focused design, rather than a typical product catalogue.
Outcome
I led the design of a 92-page bilingual brochure, collaborating closely with PR and copywriting teams. We started with in-depth research into market expectations in the UAE to help guide the tone and direction. Headlines were presented in both English and Arabic, while the main copy was kept clear and straightforward to ensure accessibility.
I led the design of a 92-page bilingual brochure, collaborating closely with PR and copywriting teams. We started with in-depth research into market expectations in the UAE to help guide the tone and direction. Headlines were presented in both English and Arabic, while the main copy was kept clear and straightforward to ensure accessibility.
A big part of the design approach was letting the visuals do the talking. We kept text to a minimum, using strong, editorial-style photography to highlight the elegance and impact of Washroom’s work. Each spread was carefully designed for visual impact, supported by short, jargon-free copy that made the message easy to grasp.
Results
The final brochure captured the premium quality of Washroom’s offering while speaking directly to the lifestyle expectations of the UAE audience. The client described the result as “spot on,” and it’s now a key part of their marketing toolkit as they expand in the region.
The final brochure captured the premium quality of Washroom’s offering while speaking directly to the lifestyle expectations of the UAE audience. The client described the result as “spot on,” and it’s now a key part of their marketing toolkit as they expand in the region.
Trevor Bowers, director at Washroom Washroom said “We’re really pleased with the look and feel of the new UAE brochure, which is spot on. While we wanted to get across the breadth of our product offering, we didn’t want to create a standard product collection style brochure – we simply wanted to demonstrate the scope and variety of design options available by showcasing our work. There are exciting times ahead!”
