Brief
Unlocking Fun is an online community offering affordable, nature-based craft activities for young children and their parents to enjoy at home. I was tasked with creating a brand identity that captured the spirit of fun, creativity, and accessibility—appealing to both kids and adults.
Outcome
I created a bold, flexible logo for Unlocking Fun, a brand all about creativity, exploration, and play. The goal was to design something that would instantly connect with both kids and parents, so I used playful mark-making, evolving shapes, and a bright, welcoming colour palette to bring that energy to life. I worked closely with the brand owners throughout the process to make sure the identity felt just right. The final design became a central part of the brand’s launch and helped drive strong engagement across social media as it grew.
Results
The brand launched successfully, gaining 200K followers across multiple social platforms within its first year. The community grew organically, driven by engaging content and a relatable, welcoming identity.
